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Comments on: If this is the Attention Economy, why are we shouting into a black hole? http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/ Fri, 29 Oct 2010 11:47:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Tonny Sitohang http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/comment-page-1/#comment-69004 Tonny Sitohang Sat, 22 Sep 2007 09:48:35 +0000 http://fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/#comment-69004 Thank You for your information Thank You for your information

]]> By: Chris Michaels http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/comment-page-1/#comment-23056 Chris Michaels Wed, 11 Apr 2007 09:03:31 +0000 http://fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/#comment-23056 Is there not a case of missing the point of what Myspace and Bebo are already doing to extend their offering to books? Myspace - albeit tentatively - and Bebo (much more vigorously), have both made commitments to books and authors in the last year that show they are moving on from music and film to one of the older (and more successful) media. Myspace Books and Bebo Authors may only be small steps - but once books become a natural fit within the major online communities, the opportunities for members of the public to engage with them will increase exponentially in a way Bloomsbury will struggle to match. Is there not a case of missing the point of what Myspace and Bebo are already doing to extend their offering to books?

Myspace – albeit tentatively – and Bebo (much more vigorously), have both made commitments to books and authors in the last year that show they are moving on from music and film to one of the older (and more successful) media.

Myspace Books and Bebo Authors may only be small steps – but once books become a natural fit within the major online communities, the opportunities for members of the public to engage with them will increase exponentially in a way Bloomsbury will struggle to match.

]]> By: Scott Pack http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/comment-page-1/#comment-22781 Scott Pack Mon, 09 Apr 2007 20:18:47 +0000 http://fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/#comment-22781 Bloomsbury are clearly very worried that their post-Potter existence will prove to be an unprofitable one and need to come up with a money spinner from somewhere. Can't see this being it, but I could be wrong. Presumably they are going to pull back on the huge advances on books that don't sell in sufficient quantity to make back that outlay - Donna Tartt, The Icarus Girl, Gary Barlow etc. Bloomsbury are clearly very worried that their post-Potter existence will prove to be an unprofitable one and need to come up with a money spinner from somewhere. Can’t see this being it, but I could be wrong.

Presumably they are going to pull back on the huge advances on books that don’t sell in sufficient quantity to make back that outlay – Donna Tartt, The Icarus Girl, Gary Barlow etc.

]]> By: Peter http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/comment-page-1/#comment-22034 Peter Thu, 05 Apr 2007 09:40:33 +0000 http://fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/#comment-22034 Nice piece.

OK. So what’s the deal? Nigel Newton is investing some of Bloomsbury’s spare cash in a SF-based startup in an attempt to fill the post-Potter hole? This possibly after throwing £1m at Gary Barlow didn’t quite work.

And the thinking for doing this is what? That he can either (1) sell lots of non-Bloomsbury books to a booky community – which I think he tried before with previous incarnations of Bloomsbury.com and which didn’t really work (2) sell advertising in which case see above (3) sell it to a third party, such as News Corp or Google.

Maybe (4) he just wants to have some fun?

In the case of 1,2 and 3 he’ll have huge customer acquisition costs unless he has some amazingly compelling piece of technology or service which specifically targets the hard-to-get-to-adopt-technology demographic of average book buyers. And as you say, book adverts aren’t exactly porn or gambling when it comes to income generation…

Still, it will be fun trying. And even if he has contradicted himself and seen the google light, then good for him – other publishers could do with some of that.

Let’s just hope that it does the something really special that most opportunities seem to miss…

]]> By: Making-Money-Month Is Now! » Blog Archive » Subprime Slump: Will the Economy Follow? http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/comment-page-1/#comment-21984 Making-Money-Month Is Now! » Blog Archive » Subprime Slump: Will the Economy Follow? Thu, 05 Apr 2007 02:06:01 +0000 http://fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/#comment-21984 [...] If this is the Attention Economy, why are we shouting into a black …I’m really interested to read in this morning’s Independent the revelation to shareholders from Bloomsbury Chairman, Nigel Newton, of his company’s ambition to create a literary alternative to the likes of online communities such as … [...]

]]> By: FifthEstate.co.uk http://www.fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/comment-page-1/#comment-249006 FifthEstate.co.uk Wed, 04 Apr 2007 19:10:17 +0000 http://fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/#comment-249006 <span class="topsy_trackback_comment"><span class="topsy_twitter_username"><span class="topsy_trackback_content">If this is the Attention Economy, why are we shouting into a black hole?: I’m really interested to rea.. http://tinyurl.com/ywp42k</span> <div class="topsy_trackback_links">[<a href="http://twitter.com/fifthestate/status/19411111">Original tweet</a>, <a href="http://topsy.com/tb/fifthestate.co.uk/2007/04/if-this-is-the-attention-economy-why-are-we-shouting-into-a-black-hole/">Topsy page</a>]</div></span> If this is the Attention Economy, why are we shouting into a black hole?: I’m really interested to rea.. http://tinyurl.com/ywp42k

[Original tweet, Topsy page]

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