I’m still sceptical though. In this interim phase between having less digital content out than printed matter, sales may well be increased by offering digital freebies. Those who read a lot (or in the industry) are opinion leaders and will have taken to the new technology. These individuals pass on the recommendation to the majority who are not yet digital.
But when 75% of us read books on a palmtop, what then? Haven’t record sales, newspaper and factual non-fiction title sales slumped since the increased use of internet downloads and sites like Wikipedia and Google?
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