A festive Atheist get-together

Yesterday the second Atheist advertising campaign kicked off with a bang, with brand new Atheist adverts and a staggering 900 comments on Ariane’s piece in the Guardian.

This is what the new adverts look like, only they will now be found on billboards instead of buses: 

These adverts take a subtly distinct angle from the previous campaign – rather than blanketly writing off the idea of religious belief, a tactic hardly likely to work on the most faithful, they instead question the legitimacy of bringing up children under any one particular doctrine or dogma, arguing that this denies them the chance to form their own identity.

Ariane’s piece followed a sell-out event at Foyles on Tuesday night with Derren Brown, David Baddiel, AC Grayling and Richard Dawkins.

The Friday Project publicist-in-chief, Robin Harvie, said of the event:

“I am still slightly stunned that we managed to get those four in a room together to talk about a book for which they will not earn a penny. There will be a video of the event going up on www.atheistchristmas.org later this week and on 1^st December we will be auctioning a signed bus banner from the original campaign with all proceeds going to Terrence Higgins Trust.”

Tomorrow we have Friday Project Friday treat:come back to read Richard Dawkin’s essay from the collection.